Tuesday, November 13, 2012

Dorset businesses benefit from promoting contemporary artwork

Dorset firms and organisations of all sizes are increasingly discovering that using their spaces to showcase artwork brings plenty of benefits. 

It creates a vibrant, lively environment for visitors and staff, and can strengthen connections with clients and other users of the space.

South West Artwork are passionate about find ways for emerging local artists to showcase their work. They have worked closely with business venues since 2008, providing unique artwork for their space.

They currently showcase contemporary artwork from 30 artists from the South West region in a variety of locations. One of their long standing business relationships is with B+B Weymouth, a contemporary bed and breakfast based in the heart of Weymouth.

Emma Carter, Business Development Manager at B+B Weymouth, said: “It has been an absolute pleasure working alongside Laura and the SWA team. South West Artwork has the knack for sourcing artwork that suits our funky B+B. Guests love the pieces and our walls are much more colourful now.”

Other venues include The Left Bank seafood restaurant, artisan bakery The Phoenix Bakery, and Mary Portas Living & Giving store in Primrose Hill, London.  They have recently partnered with Brilliant Fish PR & Marketing working in association with The National Trust in Dorset in delivering an app aimed at 11-16 year olds, encouraging a younger generation to engage with their heritage in a fun and exciting way.

South West Artwork started as a small group of artists exhibiting work in unusual spaces around Dorset. From a deconsecrated church, an empty shop space and even a reclamation yard in the heart of Weymouth, the company then took inspiration from their first exhibitions and developed their business model as a platform for emerging talent to showcase their work in corporate and leisure spaces.

By attracting visitors to a contemporary art experience that sits outside of the norm, the unique venue and the adventurous curating of the pieces encourages the viewer to not only appreciate the artwork on display, but also their surroundings.

“Having realised we were attracting unique footfall to a venue, it was clear we could use this model to benefit business spaces,” said Laura Mulhern, Company Director. “It was also a great way for emerging talent to showcase their work on a regular basis.”

All artwork is carefully selected from contemporary artists using a variety of mediums such as photography, illustration, abstract painting and sculpture. Exhibits and commissioned work are chosen specifically to suit each venue and in keeping with the company brand.

To find out more about the company, whether you are an artist or a business space and keen to find out more, visit www.southwest-artwork.co.uk or follow them on Twitter or Facebook.

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