|Mark Banham and Luke Machin of Palmers|
Palmers Wine Store in Bridport, Dorset, has been named as one of the country’s best merchants of South American wines.
The wine store, owned and run by the Palmers Brewery in Bridport, is one of five winners in the third Wines of Chile Independent Wine Merchant Awards.
To tie in with Chile’s National Day celebrations, Wines of Chile asked merchants entering the competition to promote their Chilean range during the month of September.
Retail Manager Mark Banham and sales assistant Luke Machin were judged to have demonstrated real innovation in promoting Chile, by their flair with in-store displays, tastings and events, supported by social media activities and working together with their Chilean wine suppliers.
They have won £500 plus a buying trip of a lifetime to Chile in January 2013 to see the country at first hand and to find new wines for their lists.
Mark said: ‘We’re delighted to have been ranked as one of the top five merchants by Wines of Chile. We promoted wines from Chile during September, with weekly offers on PalmersWineStore.com, instore promotions and a series of tasting hosted by Johnny Bingham of Jackson Nugent Vintners and the wonderful wines of Casas Silva.’
Michael Cox, European Director for Wines of Chile, said: ‘Palmers Wine Store really raised the bar this year. They doubled their range to demonstrate regionality and focused on educating their customers on the diversity on offer from Chile. This faith in premium Chile brought significant sales uplifts with Palmers Wine Store reporting a doubling of their Chilean turnover.’
You can like Palmers Wine Store on Facebook at www.facebook.com/
PalmersWineStore and follow them on Twitter at @PalmersWineShop.
Bizoh loves to share good news stories about Dorset businesses. Congratulations to Palmers on their win, and we look forward to seeing the pictures from the Chile trip!